What makes a successful content strategy? One of the first things you are going to need is a goal. So, make sure your identify your objective and understand where you need your brand to be. Then, Wiki Page Creator suggests that you identify your target audience. The more you research about them, the better your customer personas will be. After that you need to make sure you are employing the right platforms for your content and making it frequently with the help of a content calendar. Did you find this useful?