Now the attentive reader will immediately Telemarketing Lists notice that it is possible to bid higher in relative safety than you actually want to pay in order to win as many impressions as possible. You generally do not pay the full price (bid price), but the 'market price'. It is important in this concept that all advertisers bid simultaneously and that all advertisers Telemarketing Lists are equal (so there are no advertisers who have priority or who enjoy a discount). The reason why I mention this will become clear later in this article. first price In first price auctions, the winning advertiser pays the full bid price. I can clarify this with another example. The advertisers still offer the same, only the price that the Telemarketing Lists winning advertiser (Anton) pays is now different.
Instead of 8.01 with the second Telemarketing Lists pricing principle, it has now become 15 with the first pricing principle. To answer this question, we need to look from the perspective of a publisher (the owner of an app or website). A publisher wants Telemarketing Lists to sell advertising space. Often a publisher earns the most from direct sales (depending on who can negotiate the best, the publisher or the advertiser). In other words, an advertiser contacts the publisher directly and closes a deal. A predetermined amount of impressions for a fixed price within a certain period is agreed. If there is still ad space available Telemarketing Lists that has not been sold through direct sales, it will be put up for sale at the auction.
And now it starts to get complicated. There is Telemarketing Lists often not just a single auction, but several auctions. Publishers work with multiple auctions that are allowed to bid consecutively. The target? To maximize the price at which the ad space Telemarketing Lists is sold. Advertising Auctions A publisher will ask for a minimum price of, for example, 10 in auction 1. If no one bids, the same ad space in auction 2 may be offered for a minimum price of 6. If subsequently no one bids on the advertising space, it will be offered on the 'open auction' without minimum prices (or other restrictions). The latter is Telemarketing Lists often also the auction that the Google Display Network participates in via Google Ads.